VH1 relaunched with a new identity in January of 2013 to considerable buzz.  Accompanied by a new slate of programming, VH1's rebrand was centered around a plus sign, signifying the network's sometimes over the top mashup of pop culture programming.

Here's the entire strategy explained by robots. View launch promo. 

Creative Directors for VH1: Phil Delbourgo, Traci Terrill, Amanda Havey, Julie Ruiz, Tony Maxwell

Logo and On-Air Design: Gretel

Launch Promos: Hill Holiday

VH1 Design Team: Travis Spangler, Snejina Latev

Illustration: Peter Stemmler

Photography: Piotr Sikora