First Look Media brought its newly relaunched political cartoon platform, the Nib, to the Democratic National Convention in order to insert the brand directly into the crossfire of the 2016 election conversation. The Nib occupied its own campaign headquarters in the center of Philly's historic district where a battalion of nationally recognized cartoonists, led by Matt Bors, reacted to events on the ground in real time with a series of disruptive digital and real world activations. The HQ's were open to the public and press and also acted as a venue for a series of programmed events featuring First Look Media talent. The activation brought The Nib, substantial traffic in both web traffic and social media (53% of nib.com visitors were new during the DNC engagement. Launch day showed a 1,030% increase in Twitter engagement for the month) and also attracted 10 press hits including Variety and CNN.