Topic is First Look Media's ambitious entertainment studio and storytelling brand. For the early introduction of the brand we wanted to create an air of mystery and acknowledge the rise of visual storytelling in the digital age. Inspired by the work of Eadweard Muybridge, whose experiment with a horse is frequently regarded the first motion picture, we created a gif that transforms the iconic clip into ASCII art. The interesting backstory behind Muybridge reveals our desire to tell great stories. A six tile reveal introduced the brand on Instagram. A Facebook Post told the entire story. GIF by Erik Carter.
In June 2017 we launched topic.com, a monthly digital magazine that looks at culture and society through the lens of independent artists, animators, filmmakers and writers. For the site's design, created by the Topic team with brand design by Triboro Studios, we took inspiration from the world of art editions, catalogues and Monographs. The idea being that Topic is a compulsively curious brand that catalogs and examines all the world's topics and does so with the meticulous finesse that a scholarly publication would.
The Topic logo, designed by Work Order with Frere-Jones type is a visual language in and of itself that lives somewhere between a bar code and a letter form, a pleasing contrast with the straighforwardness of the Topic name.