For the launch of Mob Wives season 4, new younger cast members joined the mix, setting themselves up as rivals to the O.G.'s. The "new blood" title provided a potent metaphor signifying potential trouble as well as the family ties binding the mob. The theme of rivalry and the red motifs carried through to the print campaign which tipped its hat to West Side story gang rivalries.
Creative Director: Phil Delbourgo
Art Director Advertising: Julie Ruiz
Art Director Main Title: Amanda Havey
Main Title Design: Imaginary Forces
Photography: Piotr Sikora