At Viacom I was privileged to be part of Ripcord, a small innovation team of developers and content creators who experimented with new ways to deliver content aided by technology, often using legacy MTV content as our raw material.
One such experiment was the Beavis mouth app. Select Beavis or Butthead, take a photo of yourself, record a message and send the animated message to a friend.
We also created a prototype reviving Celebrity Death Match which would allow users to create their own death matches on the fly. In addition to a UGC app, the real time animation technology, developed by Flickerlab Animation Studios, had far reaching implications in speeding up the animation process to the point of being able to create animated clips and content around topical events.
Prior to Ripcord members of the group were responsible for overseeing the launch of the MTV Artists App, a music discovery app which was part of MTV's music mobile strategy. Our product launch, which used exclusive content and integration into the VMA's as its lynchpin, drove over half a million downloads in the first few months.
Creative Directors: Phil Delbourgo, Shannon Connolly
Developers Beavis/Butthead App: Flickerlab Animation Studios
Video Producer Celebrity Death Match: Andrew Alburn