VH1 relaunched with a new identity in January of 2013 to considerable buzz. Accompanied by a new slate of programming, VH1's rebrand was centered around a plus sign, signifying the network's sometimes over the top mashup of pop culture programming.
Here's the entire strategy explained by robots.
View launch promo.
Read Fast Company article.
Creative Directors for VH1: Phil Delbourgo, Traci Terrill, Amanda Havey, Julie Ruiz, Tony Maxwell
Logo and On-Air Design: Gretel
Launch Promos: Hill Holiday
VH1 Design Team: Travis Spangler, Snejina Latev
Illustration: Peter Stemmler
Photography: Piotr Sikora