Today all brands are learning what entertainment brands have understood for a long time - how to create a customer relationship through content and experiences. Storytelling has become the currency of branding, and when companies create great content around a believable brand story, they are rewarded with loyalty. The reach of digital media offers new and exciting ways to engage with consumers through content.
I’ve spent my career launching and shaping some of media and entertainment’s most high profile brands including E!, Comedy Central and VH1. Always thinking of consumers as an audience, I look for ways to insert a brand into the cultural conversation and make them famous. My experience as both a strategist and a creative director allows me to visualize and execute any creative strategy in any medium.
In my spare time I apply these ninja skills to ACT/ART, a non-profit dedicated to using the power of art to inspire positive change. As corporate social responsibility becomes a growing priority to brands, I look for ways to connect the dots, helping companies align their brand stories to a cause and bring it to life through the power of creative storytelling.